• 583k+ Skin Transformations

  • Backed By Science

  • Dermatologist-Tested

  • Clean Formulas without fillers

    • "Froya is the #1 skin & hair trend right now."

    • "Revolutionising the shift to natural skin, hair & scalp care."

    • "Clean, natural skincare & haircare that delivers fast results!"

    • "Most talked-about beauty phenomenon going into 2025."

    • "Noticed a difference in less than 24 hours"

    • "Packs an extra punch when it comes to healing skin & scalp!"

    • "Clinical studies demonstrate the effectiveness of Froya"

    • "This brand is taking off in the US"

    • "Spoiler, it's REALLY GOOD."

      • Joan,64

        "The picture is proof you product works on my 64 year old face after 2 months use!"

      • Karen K.

        "I have some weird sun spots on my face and they have faded in 2 weeks!"

      • Nicole,39

        "I can see why Froya is life changing for so many. Nothing has come close to the results I'm getting."

      • Lisa,55

        "I love it. It really works!"

      • Sarah Jane,47

        "I went to school for skin care and I did not believe it was even possible to see results that quickly..."

      • Iriel, 54

        "I felt confident enough to go out with nothing on my face but Froya and lip gloss."

      • Sarah, 41

        "I've been using for 4 weeks and I'm LOVING it."

      • Sheila, 74

        "I love how smooth my skin is in the morning!”

      • Traci R,36

        "Only been 2 weeks but I can see a reduction in forehead lines."

      • Jennifer, 54

        "I am a customer for life."

      • Barbara V.

      • Christy C.

      • April B.

        Arctic plants that transform your skin & hair  in days

        Our approach to skincare & haircare is simple. Frøya is inspired by the Viking maidens from thousands of years ago who discovered the secrets to radiant skin & healthy hair and scalp.

        They used the simplest, healthiest, and most effective ingredients available: Arctic herbs. Now we bring their ancient wisdom to you, harnessing the same potent Arctic herbs in every product.

        • BEAUTY IN RELIEF

          Our products work by healing the skin barrier & scalp. This gives a sense of comfort and relaxation to the skin & hair.

        • ARCTIC INGREDIENTS

          Our ingredients are hyper potent thanks to the harsh climate and the midnight sun.

        • GOOD FOR YOU,GOOD FOR NATURE

          Our skin, hair & soul thrive when we live in symphony with nature. We are cruelty-free & pro nature.

          • NO WATER,FILLERS OR BS

          • NO WATER,FILLERS OR BS

          • NO HEATING OF OILS

          • NO PARABENS/PARAFFINE

          • 100% NATURAL/NO CHEMICALS

          • NO PESTICIDES/ HERBICIDES

          • NO HORMONE DISRUPTORS

          • NON GMO

            Life-changing results  in days

            0%

            reported cleaner, healthier skin & hair, and an instant glow

            0%

            reported to look and feel better after using the products for 1 week

            0%

            regret not having started earlier

            Individual results may vary. Customer perception reports the appearance of clean and glowing skin & healthier scalp in as little as 3 days after the product is used as directed.

            Effortless, effective skincare & haircare.  Because it shouldn’t be complicated.

            BALMS

            Apply a small amount to clean, dry skin. Our formulas are rich in botanicals, no fillers, no water, just pure skin-loving ingredients. A little goes a long way!

            SCRUB

            Use 2-3 times a week in the shower. Before getting in, add a small amount to your dry palm, mix with water, and gently massage your face. Avoid introducing water into the jar, keep it dry for lasting freshness.

            BALM FOR DRY,ITCHY SKIN

            Apply 2-3 times daily to clean, dry skin. Use a thin layer and reapply frequently throughout the day for best results.

            JOINT &MUSCLE BALM

            Massage into sore joints or muscles. You’ll feel a light tingling, that’s the balm increasing blood flow and starting to work immediately.

            SHAMPOO

            Use whenever you shower as normal. No need to use conditioner!

            SPRAY

            3–5 spritzes onto damp hair after showering.

            SERUM

            Massage into your scalp before bed and again in the morning.

            Skip the harsh cleansers, body washes, or shampoos filled with synthetics. Over-washing strips your skin & hair of natural oils, leaving them dry, dull, and irritated.

            Let your skin glow, your hair thrive, and let Frøya do the work.

            Why women are moving in shuttle  to Frøya

            Ingredients

            The ingredients make the product. Most brands use diluted chemicals that are industrially made (level 1 and 2). We harvest arctic plants that grow strong in the Norwegian mountainside to capture the highest quality antioxidant potential. Our plants need to survive arctic winters and pack a punch!

            level 1 - chemicalslevel 2 - industrially madelevel 3 - gmo naturallevel 4 - Naturallevel 5 - organiclevel 6 - arctic

            High Quality

            We naturally dry the flowers at 22 degrees for multiple days. This keeps all the nutrients and lets us make products of a much higher quality.

            Formulas

            We have spent 20 years creating a few simple, powerful products with fast results. Normal brands use 70-90% water, fillers & nasty preservatives. We use 0. Everything in the jar has a purpose for your skin.

            THE VIKING'S HIDDEN TREASURE

            Why Arctic ingredients are  incredibly  powerful

            THE DARK, COLD, HARSH ARCTIC WINTERS

            The arctics have winters of -40°F to -58°F (-40°C to -50°C). These plants don’t get any sunlight for up to 3 months! To survive this and deep snow the plants need to be resilient.

            SHORT BUT INTENSE RIPENING WINDOW WITH 24/7 SUN

            During summer the sun never set. So they collect and push all the nutrition to the leaves at the same time.

            COMPETES WITH OTHER SPECIES

            When plants grow in the wild they need to fight off other plants and insects in a diverse environment, which makes them hyper strong.

            THE STORY BEHIND THE PRODUCTS

            Hei! I'm Line

            You've tried everything... So have I.
            I understand.

            Endless creams, serums, retinols, scalp oils, and “miracle” shampoos. Dermatologist visits, hair loss treatments, and every so-called holy grail product… only to be left with irritated skin, an itchy scalp, thinning hair, an empty wallet, and more disappointment.

            I decided to look closer... What did I find?
            Harsh ingredients, complicated routines, and an industry designed to make you dependent.

            That’s why we created Frøya.
            Frøya is unlike anything you’ve ever seen or felt. Look at our products: pure Arctic plant extracts and beeswax blended to care for your skin, scalp, and hair naturally and effectively.

            No false claims. No filler ingredients. Just pure, powerful botanicals and Arctic ingredients that work with your skin... not against it. Look at our reviews; no skincare or haircare brand has reviews like ours. We have helped 581,333+ women the last time I checked!

            If you’re ready to finally see a difference, take a before-and-after photo! You might be sending us a message in a few weeks saying, “I can’t believe I didn’t start sooner." Like 1000s have done before you!

            FAQs

            The Complete System for Mature Women's Skin is a 4-step anti-aging skincare set built for skin over 40. It uses wild Arctic botanicals and organic beeswax instead of water, fillers, creams, or lotions.

            Skin needs shift with age: your 30s focus on prevention, your 40s on firmness and brightening, and your 50s on cushion and renewal. This kit covers firmness, brightening, and renewal in one routine, and sits within our skincare for mature skin lines.

            The set has four products, and each one has a job. This is why cohesive products in a set lower the risk of ingredient clashes.

            • Anti-Age & Insane Glow Day Balm: morning glow, firmness, and elasticity
            • Magic Wrinkle Eraser Night Balm: overnight repair for the appearance of fine lines
            • Hyper Potent Dark Circles & Eye Balm: our dark circles and eye bag balm for puffiness and eye bag concerns
            • Ultra Cleanse & Revive Face Scrub: gentle exfoliation to boost radiance and smooth skin

            A little goes a long way, so one kit lasts about two months.

            The system leans on a few proven botanicals, not a long chemical list. Every ingredient has a clear purpose for your skin.

            • Arnica: the top-rated wrinkle ingredient in our testing, at 92% effective
            • Rosehip and pomegranate: natural vitamin A and antioxidants for tone and firmness
            • Sea buckthorn: omega-7 and over 190 nutrients that boost radiance
            • Calendula and beeswax: calm redness and lock in moisture

            Many anti-aging products rely on a vitamin C serum, retinol, peptides, niacinamide, or a moisturizer with hyaluronic acid. Retinol can reduce fine lines and support collagen, vitamin C works as an antioxidant, and hyaluronic acid draws in hydration.

            Those actives can work, but they often irritate mature skin. Our balms deliver similar firmness and brightening from plants, without the fillers or the sting.

            Many anti-aging picks rely on weekly AHA exfoliators for texture, or a vitamin C serum to brighten and even out skin tone. Both can help, but they can also sting thinner, mature skin.

            Our set gets there gently instead:

            • The Ultra Cleanse & Revive Face Scrub smooths texture without acids
            • Sea buckthorn and rosehip brighten and even tone with natural antioxidants
            • Nothing strips your barrier or forces a long adjustment period

            That keeps results steady, even on sensitive skin.

            As you age, your skin makes less collagen and its moisture loss speeds up. That is why it feels drier, thinner, and less firm than before.

            This system works on the barrier first. Beeswax and plant oils seal in moisture, while antioxidants support firmness and a more even appearance.

            Yes. The balms suit almost every skin type, including oily, dry, normal, combination, and sensitive skin, and all skin tones.

            Note the formulas are not vegan, since they use organic beeswax. They are clean, safe for daily use, and free from parabens and synthetic fragrance.

            For best results, we do not recommend mixing this with other actives or brands. The four products were made to work as one complete skincare routine for mature women, so extra retinol or acids are rarely needed.

            Fewer products usually means fewer flare-ups on mature skin. If you take a prescription treatment, check with your doctor before starting anything new.

            Most people do not have purging, since there are no harsh acids or synthetic actives to shock the skin. A quick patch test on your inner arm is still smart before full use.

            Start with one application a day, then build up. Use a thin layer only, because these balms are potent.

            A tiny amount on your fingertip is enough for your whole face. These balms are waterless and concentrated, so more is not better.

            Here is the simple cue: if your skin looks orange, you used too much. Wipe off the excess and use less next time.

            You do not need daily SPF for this to work. We suggest sensible, limited time in the sun, which is good for your skin in moderation.

            If you will be outdoors for a long stretch and want to protect your skin, use a mineral-based, broad-spectrum sunscreen with natural ingredients. Avoid getting burned, and skip heavy chemical formulas.

            es, and it has been measured. In a 60-day independent clinical trial results study, 35 women followed the full routine under standardized testing.

            By day 60, 88% showed visibly brighter skin, 82% had improved overall skin health, 75% saw better hydration, and 73% reported younger-looking skin. Many people notice softer, more hydrated skin within the first week, with firmness and tone continuing to improve over the two months.

            Give it a full 60 days of daily use to see your best results. 

            No. The balms are solid and waterless, so they travel well and hold up in transit.